Privacy Policy
PREAMBLE:
The purpose of this personal data protection policy (hereinafter referred to as the “Policy”) is to inform you of how MOREL France SAS collects, uses and discloses your personal data (hereinafter referred to as “Personal Data” or “Data”).
MOREL France SAS (hereinafter “MOREL”), which operates the website www.morel.com (hereinafter referred to as the “Website”), is a simplified joint-stock company with a share capital of €140,400, whose registered office is located at 3 Rue des Lunetiers, MORBIER (39400), registered with the LONS LE SAUNIER Trade and Companies Register under number 646 350 231, and acts as the data controller of your data.
As data controller and being aware of the importance of ensuring the confidentiality, integrity and security of your Personal Data, MOREL undertakes to protect your Data in accordance with the provisions of Regulation (EU) 2016/679 of 27 April 2016 on the protection of personal data (the “GDPR”) and the legal provisions adopted thereafter in France, in particular French Law No. 78-17 of 6 January 1978 on information technology, data files and civil liberties, as amended on the date of publication of this Policy.
This Policy presents the processing of Personal Data related both to browsing the Website and to the purchase of products on the Website.
ARTICLE 1 – DATA PROCESSED:
MOREL processes the data that you (the “Data Subject” within the meaning of the GDPR) provide to it, namely only:
In the context of your browsing on the Website:
- Your connection data (IP address, connection history and browsing history on the Website);
- In the event of contact via a form or directly by email, the contact data you provide, potentially including: surname, first name, postal address, telephone number, email address, content of your request;
- Cookies are also collected and processed in accordance with this Policy.
In the event of creating an account and purchasing on the Website:
- Title, surname, first name, address, delivery address, telephone number, email address, date of birth, internal processing code allowing customer identification, data relating to registration on opposition lists;
- Data relating to orders: transaction number, details of purchases, purchase amounts, data relating to payment of invoices (payments, unpaid amounts, discounts), product returns;
- Data relating to payment methods: bank card number, card expiry date, visual cryptogram (which is immediately deleted);
- Data necessary for loyalty and prospecting actions: purchase history.
ARTICLE 2 – LEGAL BASES AND PURPOSES:
The legal bases and purposes for processing your Personal Data are as follows:
For data processed in the context of browsing the Website:
MOREL’s legitimate interest in collecting and processing this data to enable you to browse the Website and respond to your requests:
Purposes:
- Communicating preferences and browsing habits on the Website in order to produce statistics and send promotional offers;
- Carrying out statistical analyses of consumption and Website traffic;
- Complying with legal and regulatory provisions in order to ensure, where applicable, MOREL’s compliance with its legal obligations;
- Managing your requests to exercise your rights.
For data processed in the event of account creation and purchases on the Website:
Legal basis:
- Performance of the contract entered into between you and MOREL upon account creation (General Terms and Conditions of Sale).
Purposes:
- Performing obligations related to its business activity and the sale of its products (providing access to the features and services you have subscribed to);
- Managing orders, deliveries, online purchases and returns;
- Responding to your various requests (questions, complaints, etc.);
- Managing the operation of its online store;
- Informing you of upcoming sales and events by sending invitation emails;
- Complying with legal and regulatory provisions to ensure, where applicable, MOREL France SAS’s compliance with its legal obligations;
- Enforcing its contracts;
- Resolving potential disputes;
- Defending the rights of MOREL France SAS in legal proceedings;
- Managing your requests to exercise your rights.
For contact data (surname, first name, email address, internal processing code allowing customer identification, data relating to registration on opposition lists):
Legal basis:
- MOREL’s legitimate interest in collecting and processing this data to promote its products and services, or, where no initial sale has been concluded, your consent to receive commercial prospecting from MOREL and/or its partners.
Purposes:
- Strengthening and personalising communication, in particular by sending newsletters, special offers (competitions, games, etc.) and special emails, and personalising the Website according to observed customer preferences (marketing operations – loyalty programmes, promotions, etc.).
Where you have provided your consent, or if you have already purchased products or services from MOREL, you may withdraw your consent and/or object to any future communications at any time by modifying the settings of your personal account, clicking on the unsubscribe link at the bottom of each email, or contacting customer service.
ARTICLE 3 – RECIPIENTS OF PERSONAL DATA:
Your Personal Data is stored by MOREL and its staff.
Your Personal Data may be communicated to MOREL’s service providers and subcontractors for specific needs, in accordance with the legal bases and purposes mentioned above (subcontractors responsible for order processing, delivery, execution or verification of payments, satisfaction surveys, etc.).
In the event of a proven breach of legal or regulatory provisions, this information may also be disclosed at the express and justified request of judicial authorities.
Subject to your express consent, MOREL may also transmit your contact data to its partners so that they may send you advertising offers.
The list of MOREL’s service providers and partners may be provided to you upon request. The list of the aforementioned stakeholders is as follows:
- Website host: Agence Shopify – 74 Rue de Rome – 75008 Paris
- Carriers : view carriers list
MOREL stores Personal Data within the territory of the European Union, will update this Policy and inform you in the event of a transfer of Personal Data outside the European Union.
In any event, if your order is to be delivered outside the European Union, a transfer will take place. MOREL’s carriers operate either in countries benefiting from an adequacy decision or implement additional measures and appropriate safeguards to protect your personal data (in particular by signing standard contractual clauses).
MOREL may also be required to disclose your personal data to authorities upon a properly substantiated administrative or judicial request.
ARTICLE 4 – RETENTION PERIOD OF YOUR PERSONAL DATA:
Retention periods are as follows:
|
Processing framework (Purposes) |
Type of data |
Retention period |
|
Data processed in the context of your browsing on the Website |
IP address / Connection and browsing history on the Website |
1 year from the date of connection |
|
In the event of contact via a form or directly, the contact data you provide: surname, first name, postal address, telephone number, email address, content of your request |
3 years from the date of connection |
|
|
Account creation and purchase on the Website |
Title, surname, first name, address, delivery address, telephone number, email address, date of birth, internal processing code allowing customer identification, data relating to registration on opposition lists |
3 years from the last activity of the customer account or from the end of the contractual relationship |
|
Transaction number, details of purchases, purchase amounts, data relating to invoice payments (payments, unpaid amounts, discounts), product returns |
10 years from the conclusion of the transaction (or, in the event of unpaid amounts, from full settlement of the transaction) |
|
|
Contact data for commercial prospecting purposes |
Surname, first name, email address, internal processing code allowing customer identification, data relating to registration on opposition lists |
Either : - Upon withdrawal of consent Either : - 3 years from the last activity of the customer account |
ARTICLE 5 – EXERCISE OF YOUR RIGHTS:
In accordance with applicable regulations, you have:
- A right of access;
- A right to rectification;
- A right to erasure (“right to be forgotten”);
- A right to object;
- A right to data portability;
- A right to restriction of processing;
- A right to lodge a complaint with the French Data Protection Authority (CNIL), whose website is accessible at: https://www.cnil.fr/.
If you have consented to the processing of personal data for commercial prospecting purposes, you may withdraw your consent at any time.
Where the provision of certain personal data is mandatory to process your request (for example, for the provision of services or to make contact), this will be indicated on the Website. Failing this, we will not be able to process your request or provide the requested services or products.
These rights may be exercised with MOREL:
- By sending a request to the following email address: rgpd@morel.com
- By completing the dedicated data protection rights request form: Click here to access the form
In case of doubt as to your identity, MOREL may request proof of identity in order to verify the origin of your request and prevent fraudulent requests. Once the request has been processed, this proof will be destroyed.
ARTICLE 6 – COOKIES:
We store various cookies on your system when you browse our Website in order to analyse and improve the Website.
- What is a cookie? A “cookie” is a small text file placed in your browser software to facilitate navigation on our Website.
Different types of cookies may be placed:
Technical cookies: These cookies are necessary for the proper functioning of the Website. You may refuse and delete these cookies via your browser settings, but your user experience will necessarily be affected.
Analytics cookies: In order to adapt the Website to users’ needs, we assess the number of visits and pages viewed, as well as user activity. These cookies help us improve our services to offer you the best possible user experience and include advertising cookies.
Third-party cookies: These cookies are used to improve the interactivity of the Website and include analytical and advertising cookies. These third parties must be considered solely responsible for any breach of applicable legislation or contractual obligation resulting from the use of cookies. MOREL has no access to or control over the information provided by these cookies, which is subject solely to the authority of third parties and governed by their privacy policies.
Below is the list of cookies stored by MOREL or third-party publishers, as well as their purpose and retention period:
|
TECHNICAL COOKIES |
||
|
Name |
Purpose |
Retention period |
|
_tracking_consent |
Role: Analytics & Functional |
365 days |
|
_shopify_essential |
Role: Strictly necessary |
Session |
|
keep_alive |
Role: Strictly necessary |
Session |
|
bookmarkeditems |
Role: Functional |
365 days |
|
wishlist_customer_id |
Role: Functional |
365 days |
|
wishlist_id |
Role: Functional |
365 days |
|
localization |
Role: Strictly necessary |
365 days |
|
cart |
Role: Strictly necessary |
31 days |
|
cart_sig |
Role: Strictly necessary |
31 days |
|
cart_currency |
Role: Strictly necessary |
14 days |
|
ANALYTICS COOKIES |
||
|
Name |
Purpose |
Retention period |
|
_ga |
Role: Analytics |
400 days |
|
_ga_JRVN8NNL30 |
Role: Analytics |
400 days |
|
_shopify_y |
Role: Analytics |
365 days |
|
_landing_page |
Role: Analytics |
14 days |
|
_orig_referrer |
Role: Strictly necessary |
14 days |
|
_shopify_s |
Role: Analytics |
0 days |
|
THIRD-PARTY COOKIES |
||
|
Name |
Purpose |
Retention period |
|
_fbp |
Role: Advertising Facebook Pixel – Tracking user behaviour for advertising retargeting |
90 days |
ARTICLE 7 – COOKIE MANAGEMENT:
During your first visit to the Website, a banner informs you of the use of cookies and invites you to accept them. Cookies will only be added if you accept them.
You can configure cookies used on the Website at any time via the following link: Manage my preferences
Your browser can also be configured to inform you of cookies placed on your device and to ask you whether to accept them.
You may accept or refuse cookies individually or refuse them systematically.
Please note that cookie settings may affect your access to content and services that require cookies.
Deleting certain cookies may also affect the way you access our services.
Each browser has its own cookie management settings.
ARTICLE 8 – CONTACT US:
For any questions or information regarding products presented on the MOREL France SAS website or the Website itself, you may send a message to: france@morel.com.
To exercise rights or for any other questions regarding data processing, customers may contact the GDPR contact person of MOREL France SAS by email: rgpd@morel.com, by phone: +33 (0)3 84 34 16 00, by post:
FERREUX Nathan
MOREL France SAS
3 Rue des Lunetiers
39400 – MORBIER
ARTICLE 9 – UPDATE OF MOREL’S DATA PROTECTION POLICY:
This privacy policy may be modified or updated at any time. In the event of modification, the new privacy policy will be published on this page of the Website and, where applicable, upon connection to one of our applications.