To live in harmony with nature, the inhabitants of the Jura developed a dual expertise, practiced according to the seasons. Farmers during the warmer months, they worked metals to craft frames with the first snowfalls... And so was born the ancestor of the very first glasses: the pince-nez.
One Land, Two Passions
AT THE ORIGIN OF MOREL LIES AN ANCESTRAL JURASSIAN TRADITION: THAT OF "L’ÉTABLISSAGE."
La ferme du vivier au bord du Lac des Rousses (Jura, France), premier atelier MOREL
A Pioneer, Jules Morel was one of the first to go into business for himself at only 25 years old, laying the foundations of what would become his family company. Modest and honest, he dedicated himself to producing quality eyewear, driven by a love of craftsmanship. Proud of his heritage, he spent his life balancing his love for the land with his passion for eyewear.
For four generations, MOREL has been based in the heart of the Haut-Jura Regional Natural Park, devoting its expertise to creating and marketing iconic eyewear around the world.
Lunetier français depuis 1880
MOREL is a family-owned company that has been preserving and reinventing the art of eyewear craftsmanship for 145 years, while remaining true to its core values and independence.
Jules Morel – The Pioneer
In 1880, Jules created his first pince-nez: an activity he pursued part-time, alongside his agricultural work.
Marius Morel – The Industrialist
Passionate and visionary, Marius thought big. In the 1930s, he acquired factories and machinery to produce frames on a large scale.
Jacques Morel – The Businessman
Jacques took over the leadership of the company in the 1960s, supported by his brothers and sisters. A “commercial” generation that would establish the MOREL name worldwide.
JÉRÔME, FRANCIS AND AMÉLIE MOREL – THE DESIGN GENERATION
MOREL has established itself as a strong brand with creative products, recognized worldwide. A strategic turning point led by Jérôme, Francis, and Amélie.